{"id":2956,"date":"2025-04-22T14:58:15","date_gmt":"2025-04-22T18:58:15","guid":{"rendered":"https:\/\/dev.asocommunications.com\/home-espanol\/"},"modified":"2025-10-06T10:57:04","modified_gmt":"2025-10-06T14:57:04","slug":"nuestro-enfoque","status":"publish","type":"page","link":"https:\/\/asocommunications.com\/es\/nuestro-enfoque\/","title":{"rendered":"Nuestro enfoque"},"content":{"rendered":"\n
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\"Protesters
Photographer: Clay Banks<\/a> (colour grading\/touch ups)<\/figcaption><\/figure>\n\n\n\n
\n

Nuestro
enfoque<\/h1>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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\"Large
Fot\u00f3grafo: Gonz<\/a> (gradaci\u00f3n de color\/retoques)<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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No midas la temperatura,
c\u00e1mbiala<\/h2>\n\n\n\n

La creencia popular dice que hay que encontrarse con la gente en donde ellos est\u00e1n, pero investigaciones muestran que no hay un solo lugar donde la gente “se encuentra”. Cuando encontramos a las personas en el lugar de valores compartidos, podemos moverlas hacia soluciones progresistas. Al aplicar herramientas de cognici\u00f3n y ling\u00fc\u00edstica, revelamos hasta d\u00f3nde la gente es capaz de llegar y c\u00f3mo debemos usar nuestras palabras, im\u00e1genes e historias para impulsarla.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"A
Fot\u00f3grafa: Priscilla Du Preez<\/a> (gradaci\u00f3n de color\/retoques)<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Lo que se resiste\u2026 persist<\/strong>e<\/h2>\n\n\n\n

Los mensajes progresistas con frecuencia empiezan con \u201cno\u201d. Dependemos del miedo y de la rabia, emociones reactivas. Para sustentar movimientos de larga duraci\u00f3n, debemos dejar de catalogar lo que resistimos y describir un panorama deseable del mundo que buscamos.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"A
Fot\u00f3grafo: Saad Chaudhry<\/a>  (gradaci\u00f3n de color\/retoques\/elementos alterados)<\/figcaption><\/figure>\n\n\n\n
\n

Activa a la base,<\/strong>
persuade a los indecisos<\/strong><\/h2>\n\n\n\n

Si tus palabras no se propagan, por definici\u00f3n, no funcionan. Para transmitir una se\u00f1al a trav\u00e9s del incesante ruido pol\u00edtico, se necesita repetici\u00f3n constante. Por eso, nuestros mensajes deben persuadir a los indecisos mientras fortalecen a nuestra base.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Nuestro enfoque No midas la temperatura,c\u00e1mbiala La creencia popular dice que hay que encontrarse con la gente en donde ellos est\u00e1n, pero investigaciones muestran que no hay un solo lugar donde la gente “se encuentra”. Cuando encontramos a las personas en el lugar de valores compartidos, podemos moverlas hacia soluciones progresistas. Al aplicar herramientas de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"class_list":["post-2956","page","type-page","status-publish","hentry"],"yoast_head":"\nNuestro enfoque - ASO Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asocommunications.com\/es\/nuestro-enfoque\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuestro enfoque - ASO Communications\" \/>\n<meta property=\"og:description\" content=\"Nuestro enfoque No midas la temperatura,c\u00e1mbiala La creencia popular dice que hay que encontrarse con la gente en donde ellos est\u00e1n, pero investigaciones muestran que no hay un solo lugar donde la gente “se encuentra”. Cuando encontramos a las personas en el lugar de valores compartidos, podemos moverlas hacia soluciones progresistas. 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