“The number one value people most closely associate with America is freedom.”
Anat Shenker-Osorio is a renowned communications researcher and campaign advisor, the host of Words to Win By, and the Principal of ASO Communications. We discuss how to empower voters, the impact of repetition, and the importance of being clear on what you stand for.
From infrastructure spending to subsidized child care, the Biden administration has agenda items with mass appeal. So why do so many Americans believe the U.S. is headed in the wrong direction? Is the problem messaging? “They’re forgetting a lot of voters don’t follow this detailed stuff because they’re busy with their life,” Mike Murphy says. “Pick a simple thing people understand that’s popular, that’s smaller. Pass that, and campaign on the other things.”
Today, On Point: The Democrats’ problem with messaging, and what they can do to fix it.
Anat Shenker-Osorio, a social science researcher, political messaging expert and host of the podcast Words To Win By, joins Jason and Ravi to answer listener questions. How should we talk about school closures, mask mandates and Roe v. Wade? How can we reach non-habitual voters? Anat shares her communication techniques for energizing the base and persuading the middle.
January 8, 2022
Hope and Hard Pills
Anat & Andre talk about the best way we can tell stories in a powerful way that help the movement!
Today, Allison talks with Anat Shenker-Osorio, host/creator of the Words to Win By podcast.
In this episode, messaging expert Anat Shenker-Osorio — a researcher, campaigner, author, and speaker — discusses the elements of an effective message, what’s required to spread messages, and the right way to test whether they’re working. We also get into the best way to craft climate messages and the current debate over “popularism.”
On today’s episode of The MeidasTouch Podcast the brothers have an incredible guest, Anat Shenker-Osorio! Anat Shenker-Osorio has led research for messaging on issues ranging from clean energy, to immigrant rights, to reforming criminal justice. Anat’s podcast, Words to Win By, explores how organizers, messengers, and activists mobilize, persuade and win progressive campaigns and how we can adopt these strategies for a more inclusive future. Her podcast is part of Wonder Media Network, a mission-driven, women-founded podcast network!
Mariah is back just in time for our Thanksgiving episode! We will catch up with her about all the highs and lows of the week, of which there are many. And joining us for our interview in what is becoming a Thanksgiving tradition is messaging and communications expert, Anat Shenker-Osorio! She is one of our favorite guests because she always brings amazing practical insight about how we talk to voters, and each other. Finally our “Reasons for Hope” become our “Reasons for Gratitude”.
Kyrsten Sinema takes a victory lap for bipartisanship as the $1.2 trillion infrastructure bill is signed into law.
A Steele Dossier key source is indicted. It’s time to correct the record on what CNN got wrong and what Buzzfeed got right.
Anat Shenker-Osorio (Words to Win By podcast) gives insight into the progressive playbook and the state of progressive campaigns in 2022.
November 17, 2021
Our America with Julián Castro
Julián and Sawyer talk about Julián’s decision to sit out the Texas gubernatorial race, which just welcomed former Congressman Beto O’Rourke this week. They also chat with ‘Words to Win By’ podcast host Anat Shenker-Osorio about her ‘Race-Class Narrative Project’ and the need for Democrats to hone their political messaging against Republican dog-whistling.
